Creating the perfect website isn’t easy; especially when you will want to focus not only on SEO but on customer experience too.
There are a variety of factors that can affect your SEO ratings, one of which is responsive design.
So to help you to learn more about responsive design and how it can be good for SEO, we have put together our guide.
What is responsive design?
Despite the fact that only a few years ago, the only way to view websites was to log onto your desktop. Modern technology has made huge advancements; and now the ways to surf, shop and be social has grown.
Now people can surf wherever they want to, thanks to smartphones, tablets and other mobile devices.
The only issue that arises with all these different ways to view a website is that each one has a different screen size, resolution and layout.
In comes responsive design. Responsive design is the brainchild of web designers. Responsive design websites can resizes themselves to match the device that they are being viewed on.
Not only this, but they can also change the layout of the content and how it is navigated, all to help the user experience.
Why does it have such an impact on SEO?
So now you know just how responsive design works, you might wonder why it is so important for SEO.It enhances the user experience
As we have already pointed out, responsive design can make for a great user experience. Any content that you have on your website should be as easy to see on a desktop screen as it is on a smartphone screen.
This will increase your traffic and show Google that you are a website that people love to visit, no matter what it is on.
One URL to rule them all
Having a separately built mobile website can have its benefits. This particularly true if your website is packed full of content and information. In this instance, a responsive website may not be ideal.
However, whilst a separate website may look better, you will have to remember that this mobile site is separate. It will require separate authority to be generated and this can be tricky for mobile sites, especially amongst desktop sites.
Responsive design, in comparison, is still under one URL. This means that you can maintain your backlinks and focus all your SEO into one single site; making it easier to boost your rankings.
Reduce those bounces
Despite coming up high in the search engine results, some websites can feel the burn when it comes to bounce rate. Mobile websites in particular are known to have a higher bounce rate. This is especially true if the content that they provide is too basic, or is different to the content offered via the desktop site.
Google will see this higher bounce rate as proof that the content isn’t relevant to its users, which can be harmful for your ranking.
By creating a responsive design website, you are presenting exactly the same information as your desktop website, but you are making it more functional to your audience. There is no need to comprise what you include, which should mean that visitors stick around on whichever device they are viewing your site.
Let’s not forget that Google is a fan of responsive design
Whilst your customers are the ultimate target, it is a good idea to keep Google on side too. Google loves responsive web design. In fact, so much so that they promote it is a preferred way to target mobile users. They also favour mobile optimised sites should the user search on a mobile device.
So there you have it, our reasons why responsive design is the way forward for your website. Remember, making the customers experience easy is the key to keeping them on your page and sharing your site to their friends.